TUESDAY 22nd NOVEMBER 2011
2DigitalDays highlights the best of Birmingham’s digital scene
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A number of international companies have experienced a taste of Birmingham’s vibrant digital scene at ‘2DigitalDays’, which took place on November 16-17.
Hosted by Business Birmingham, the city’s official inward investment programme, the two day event saw international delegates link up with industry experts, university specialists and some of Birmingham’s hottest new digital media talent as the city showcased its buzzing and fast-growing digital sector.
A leading centre for digital and ICT, the digital sector employs over 64,000 people in the city. Birmingham is also the UK’s hub for games, serious games and interactive digital media and is home to 21 per cent of the UK games workforce.
As part of 2DigitalDays, companies also attended ‘LAUNCH Future Gaming and Digital conference’ at Birmingham Science Park Aston, which hosted more than 200 of Europe’s rising stars and industry leaders and was held as part of Global Entrepreneurship Week. Key-note speakers included experts from Google UK, Blitz Games and Microsoft’s Rare Games Studio.
In addition to LAUNCH, the visitors also took part in tours of Birmingham, its digital districts and digital media companies. These included visits to Microsoft’s Rare Games studio, BAFTA award-winning firm Codemasters, Birmingham City University’s Gamer Camp programme and an interactive tour of BBC Birmingham at the iconic Mailbox. The businesses that attended 2DigitalDays also had access to a VIP press and media briefing with top industry press, as well as a 1-2-1 meeting programme and networking drinks reception and dinner.
Said Sarah Darch, Investment Manager for Business Birmingham:
It’s no secret that Birmingham has one of the most thriving digital sectors in the UK, led by companies such as Sega, Maverick TV, Activision and Centresoft, who have already made the area their home. 2DigitalDays enabled businesses across Birmingham to share our big plans in this area, as well as giving our delegates the opportunity to link up with leading companies and industry experts from the sector.”
