MONDAY 14th MARCH 2011
Summary of MIPIM media activity
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Business Birmingham developed a comprehensive media relations campaign, designed to promote Birmingham as thought leader on sustainable building and low carbon development issues – hot topics for the property and developer community in 2011. The campaign also promoted Birmingham as a ‘Global City with a Local Heart’ to a broad range of international, UK, trade and regional media around MIPIM 2011. Highlights of the programme and its results are noted below:
- Over 120 pieces of media coverage across international, national, trade, regional and online media - with more expected in the coming weeks
- 86 journalists engaged and briefed on Birmingham’s presence at MIPIM and opportunities for developers to be part of the city’s future
- 5 national media briefings secured for the delegation
- 4 pre-conference media releases issued, generating significant ‘warm up’ coverage
- 12 media releases issued during the conference on latest announcements, news and developments for the city
- Secured daily coverage for the city in MIPIM Daily News, the conference’s prestigious daily news magazine
- Arranged all copy for 8-page Birmingham Post MIPIM supplement
- Ensured blanket media coverage in local and regional media, with MIPIM related news appearing daily in The Birmingham Post, Businessdesk.com and Insider Magazine for the duration, and beyond, of the conference
- Developed a comprehensive 40-page briefing document on all of the city’s development projects, ambitions and delivery for the Leader, partners and media to assist in their meetings at the conference, downloaded by 106 national and international journalists
These documents contain key highlights of the city’s media coverage from the conference. Further media coverage is expected and this note will be updated accordingly.
Download Leader of Birmingham City Council, Mike Whitby at MIPIM (Part 1)
Download Leader of Birmingham City Council, Mike Whitby at MIPIM (Part 2)
Download Business Birmingham Partners Coverage (Part 1)
Download Business Birmingham Partners (Part 2)
