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Our city and region is ready for you and your business. Explore this snapshot to find out why.


Connected city

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Connected city

We have regional, national, European and global connections. To keep us ahead £1.3 billion will be invested in our networks by 2015.

Easy access to 400 million people across Europe

90% of UK consumers are within four hours travel time

High Speed 2 rail  – London in less than 45 minutes 

50 airlines serving more than 140 routes worldwide


Multi-sector strengths

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Multi-sector strengths

Our talented people use their skills and expertise across a range of key sectors.

60% of the UK’s automotive R&D from the region

More BPFS companies than Zurich, Manchester and Edinburgh

23,700 people in architecture and engineering

500 medical technology companies, more than any other UK region


Space to breathe

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Space to breathe

Birmingham was voted best UK city outside of London for quality of life (Mercer Quality of Living 2012).


With more than 600 parks and open spaces and Sutton Park as one of the largest urban parks in Europe there is always space to breathe

Slow down. Explore more miles of canal than Venice

Secure future - 10 Local Nature Reserves and 156 designated nature conservation sites


World class city of culture

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World class city of culture

Indoors, outdoors, participate, watch or find space and quiet to get away from it all. You will always be able to relax and unwind.

Birmingham was ranked among the New York Times’ top 20 international destinations to visit.

Explore cuisine from more than 27 countries and dine in more Michelin star restaurants than any other English city outside London

More than 500,000 works of art in one square mile


High quality workforce

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High quality workforce

Our large talent pool is highly ranked now. It will stay that way.

4.3 million people of working age within an hour of the city

Over 300,000 students and 100,000 graduates within an hour’s drive of the city

A digital hub - for example 21% of the UK's games industry workforce is here

Nearly 1 million people speak a second language


Growth engine

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Growth engine

Our £94 billion regional economy will grow 20% by 2020

Innovative economic zones generating £1.5bn and 50,000 new jobs

Home to 75,000 companies, 1,190 of which are international

Our population will grow to 1.17million by 2018 (ONS)

Birmingham New Street helps move nearly 25million passengers annually

Europe's youngest city, with under 25's nearly 40% of our population


Bold regeneration

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Bold regeneration

We are investing £18 billion by 2026 in a bold 21st Century regeneration plan.

£1.3 billion will be invested in road, rail and air networks by 2015

£25 million is going in to the Digital Media Academy and £188 million on the new Library of Birmingham

£600 million redevelopment of New Street Station is underway

Perfection Foods

Client profile: Perfection Foods was founded as a family firm in the Black Country in 2000 but has quickly become one of the UK’s leading manufacturers and exporters of high-quality cakes. It employs around 45 staff to bake, hand-decorate and deliver more than a quarter of a million cakes a year across Europe over ten different markets, as well as North Africa from its factories in Walsall and nearby Wednesbury, Black Country.

Opened: 2000
Sector: Food production
Number of employees: 45
HQ: Walsall
Invest Black Country services:

  • Support for investment partners and international trade strategies

Gurdeep Singh Bath, director of exports at Perfection Foods, says the company puts its success down to the talented workforce available in the area and the support services offered by local business organisations.

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