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Our city and region is ready for you and your business. Explore this snapshot to find out why.


Connected city

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Connected city

We have regional, national, European and global connections. To keep us ahead £1.3 billion will be invested in our networks by 2015.

Easy access to 400 million people across Europe

90% of UK consumers are within four hours travel time

High Speed 2 rail  – London in less than 45 minutes 

50 airlines serving more than 140 routes worldwide


Multi-sector strengths

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Multi-sector strengths

Our talented people use their skills and expertise across a range of key sectors.

60% of the UK’s automotive R&D from the region

More BPFS companies than Zurich, Manchester and Edinburgh

23,700 people in architecture and engineering

500 medical technology companies, more than any other UK region


Space to breathe

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Space to breathe

Birmingham was voted best UK city outside of London for quality of life (Mercer Quality of Living 2012).


With more than 600 parks and open spaces and Sutton Park as one of the largest urban parks in Europe there is always space to breathe

Slow down. Explore more miles of canal than Venice

Secure future - 10 Local Nature Reserves and 156 designated nature conservation sites


World class city of culture

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World class city of culture

Indoors, outdoors, participate, watch or find space and quiet to get away from it all. You will always be able to relax and unwind.

Birmingham was ranked among the New York Times’ top 20 international destinations to visit.

Explore cuisine from more than 27 countries and dine in more Michelin star restaurants than any other English city outside London

More than 500,000 works of art in one square mile


High quality workforce

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High quality workforce

Our large talent pool is highly ranked now. It will stay that way.

4.3 million people of working age within an hour of the city

Over 300,000 students and 100,000 graduates within an hour’s drive of the city

A digital hub - for example 21% of the UK's games industry workforce is here

Nearly 1 million people speak a second language


Growth engine

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Growth engine

Our £94 billion regional economy will grow 20% by 2020

Innovative economic zones generating £1.5bn and 50,000 new jobs

Home to 75,000 companies, 1,190 of which are international

Our population will grow to 1.17million by 2018 (ONS)

Birmingham New Street helps move nearly 25million passengers annually

Europe's youngest city, with under 25's nearly 40% of our population


Bold regeneration

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Bold regeneration

We are investing £18 billion by 2026 in a bold 21st Century regeneration plan.

£1.3 billion will be invested in road, rail and air networks by 2015

£25 million is going in to the Digital Media Academy and £188 million on the new Library of Birmingham

£600 million redevelopment of New Street Station is underway

Southbank IT

Birmingham’s dynamic pool of skilled, cost efficient IT and technical staff was enough to convince Southbank IT Solutions to invest in the city.

The London-based business provides IT support and cloud consultancy services to clients across the UK. Focusing on organisations of up to 100 staff, its impressive roster of clients includes The Royal Parks, responsible for looking after London’s Royal parks, and Lloyd’s of London insurance brokers Bannerman Rendell.

After several years of growth and increasing demand for its services, Southbank IT was finding it harder to find suitably skilled staff at an affordable rate in the capital. A situation that managing director Francis Toye recognised was only going to get worse as the economy improves.

A certain level of Southbank IT’s services can be delivered remotely, so Toye decided to explore the options for opening an office outside London. He saw the potential for significant savings on both recruitment and accommodation costs, without any dip in the calibre of talent or quality of service.

Explains Toye:

“We needed a strong pool of qualified technical staff. Competent, calm and collected people who would enable us to deliver the same high quality service to clients, but at a more cost effective rate. At the same time, the office needed to be in easy reach of London, where our HQ and some key customers are located.”

A number of different locations were considered, including Leeds and Manchester, but Toye quickly identified Birmingham as the best location to realise his plans.

He says he was impressed by the calibre and volume of potential recruits in Birmingham, while the 1.5 hour journey to London Euston – and excellent road and rail links across the country – meant it was a less risky option.

Says Toye:

“I was immediately impressed by the quality and availability of good quality technical talent in Birmingham. There is an inventiveness and an energy I want to tap into, with an excellent flow of suitably skilled graduates coming out of the city’s universities.”

Marketing Birmingham was able to help identify and review potential locations, and also assist with the recruitment process. Toye visited a number of suitable office locations, before opening an office in Digbeth in November 2014. He says he expects to be employing six people in Birmingham within two years.

He says:

“All the offices Marketing Birmingham showed us were of great quality and offered significant savings on similar accommodation in London. We’re aiming for 25 per cent growth a year, and so far we’re on track. Going forward, I expect our Birmingham operations to be the main driver of future growth.”

Case study

SouthbankIT

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