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Our city and region is ready for you and your business. Explore this snapshot to find out why.


Connected city

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Connected city

We have regional, national, European and global connections. To keep us ahead £1.3 billion will be invested in our networks by 2015.

Easy access to 400 million people across Europe

90% of UK consumers are within four hours travel time

High Speed 2 rail  – London in less than 45 minutes 

50 airlines serving more than 140 routes worldwide


Multi-sector strengths

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Multi-sector strengths

Our talented people use their skills and expertise across a range of key sectors.

60% of the UK’s automotive R&D from the region

More BPFS companies than Zurich, Manchester and Edinburgh

23,700 people in architecture and engineering

500 medical technology companies, more than any other UK region


Space to breathe

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Space to breathe

Birmingham was voted best UK city outside of London for quality of life (Mercer Quality of Living 2012).


With more than 600 parks and open spaces and Sutton Park as one of the largest urban parks in Europe there is always space to breathe

Slow down. Explore more miles of canal than Venice

Secure future - 10 Local Nature Reserves and 156 designated nature conservation sites


World class city of culture

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World class city of culture

Indoors, outdoors, participate, watch or find space and quiet to get away from it all. You will always be able to relax and unwind.

Birmingham was ranked among the New York Times’ top 20 international destinations to visit.

Explore cuisine from more than 27 countries and dine in more Michelin star restaurants than any other English city outside London

More than 500,000 works of art in one square mile


High quality workforce

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High quality workforce

Our large talent pool is highly ranked now. It will stay that way.

4.3 million people of working age within an hour of the city

Over 300,000 students and 100,000 graduates within an hour’s drive of the city

A digital hub - for example 21% of the UK's games industry workforce is here

Nearly 1 million people speak a second language


Growth engine

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Growth engine

Our £94 billion regional economy will grow 20% by 2020

Innovative economic zones generating £1.5bn and 50,000 new jobs

Home to 75,000 companies, 1,190 of which are international

Our population will grow to 1.17million by 2018 (ONS)

Birmingham New Street helps move nearly 25million passengers annually

Europe's youngest city, with under 25's nearly 40% of our population


Bold regeneration

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Bold regeneration

We are investing £18 billion by 2026 in a bold 21st Century regeneration plan.

£1.3 billion will be invested in road, rail and air networks by 2015

£25 million is going in to the Digital Media Academy and £188 million on the new Library of Birmingham

£600 million redevelopment of New Street Station is underway

Codemasters

Birmingham front of the grid for F1 games company

Codemasters is one of the UK’s most successful and respected gaming companies. With over 600 staff split between the UK and Malaysia, it is also one of the largest.

In spring 2013, the continuing success of games like its BAFTA award-winning F1 franchise, combined with increasing investment in next generation platforms, meant Codemasters needed more space and more recruits to meet its ambitious growth plans. Birmingham fitted the bill perfectly.

Nick Craig, head of Codemasters’ Birmingham office, said:

“Birmingham has an outstanding pedigree in gaming, stretching back over 25 years. There’s an incredibly vibrant and fast-growing digital cluster in the city. We knew there was the skills-base, infrastructure and space to support our plans, without breaking the budget.”

The company already had a base in the city, since it had acquired a rival games producer in 2008. To accommodate the planned new growth, it took over and totally refurbished another floor at its existing building, Tricorn House, in Edgbaston, increasing its space from 10,000 sq. ft to 15,000 sq. ft. It also recruited 20 new staff, boosting headcount to around 100.

The move underlined the strength of the area’s booming games industry. Tech firms in Greater Birmingham, including a wide range of SMEs in the region’s supply chain, boost the local economy by more than £1.6 billion every year. They also employ nearly a quarter of the UK games workforce and have created a hotbed for gaming talent. The £25 million Birmingham Ormiston Academy is the first specialist digital media academy in the UK, while Gamer Camp – a unique ‘finishing school’ for game developers that involves major industry mentors – was set up by Birmingham City University in 2009.

At the time of Codemasters’ investment, Simon Miles, the company’s talent acquisition manager, praised the dynamism of Birmingham’s digital cluster, the talent pool and the support that was available. It is an endorsement that Craig wholeheartedly supports.

He said:

“There’s a real buzz about the place. The universities are vibrant, the city is doing a great job attracting new investment, there’s plenty of support on hand from organisations like Business Birmingham, and the strength of the digital sector means there is a fantastic talent pool to recruit from.”

Less than 12 months on, the success of the investment is already bearing fruit and Codemasters is currently recruiting for another 20 developers in Birmingham. As Craig points out, even if it has to recruit from outside the area, selling the city to potential new recruits has never been easier:

“Birmingham has the best of both worlds. It has the facilities, excitement and culture of a major European city, and yet in 20-30 minutes you can be in the heart of some of the UK’s finest countryside. It’s definitely a winning combination.”

 

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