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Our city and region is ready for you and your business. Explore this snapshot to find out why.


Connected city

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Connected city

We have regional, national, European and global connections. To keep us ahead £1.3 billion will be invested in our networks by 2015.

Easy access to 400 million people across Europe

90% of UK consumers are within four hours travel time

High Speed 2 rail  – London in less than 45 minutes 

50 airlines serving more than 140 routes worldwide


Multi-sector strengths

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Multi-sector strengths

Our talented people use their skills and expertise across a range of key sectors.

60% of the UK’s automotive R&D from the region

More BPFS companies than Zurich, Manchester and Edinburgh

23,700 people in architecture and engineering

500 medical technology companies, more than any other UK region


Space to breathe

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Space to breathe

Birmingham was voted best UK city outside of London for quality of life (Mercer Quality of Living 2012).


With more than 600 parks and open spaces and Sutton Park as one of the largest urban parks in Europe there is always space to breathe

Slow down. Explore more miles of canal than Venice

Secure future - 10 Local Nature Reserves and 156 designated nature conservation sites


World class city of culture

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World class city of culture

Indoors, outdoors, participate, watch or find space and quiet to get away from it all. You will always be able to relax and unwind.

Birmingham was ranked among the New York Times’ top 20 international destinations to visit.

Explore cuisine from more than 27 countries and dine in more Michelin star restaurants than any other English city outside London

More than 500,000 works of art in one square mile


High quality workforce

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High quality workforce

Our large talent pool is highly ranked now. It will stay that way.

4.3 million people of working age within an hour of the city

Over 300,000 students and 100,000 graduates within an hour’s drive of the city

A digital hub - for example 21% of the UK's games industry workforce is here

Nearly 1 million people speak a second language


Growth engine

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Growth engine

Our £94 billion regional economy will grow 20% by 2020

Innovative economic zones generating £1.5bn and 50,000 new jobs

Home to 75,000 companies, 1,190 of which are international

Our population will grow to 1.17million by 2018 (ONS)

Birmingham New Street helps move nearly 25million passengers annually

Europe's youngest city, with under 25's nearly 40% of our population


Bold regeneration

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Bold regeneration

We are investing £18 billion by 2026 in a bold 21st Century regeneration plan.

£1.3 billion will be invested in road, rail and air networks by 2015

£25 million is going in to the Digital Media Academy and £188 million on the new Library of Birmingham

£600 million redevelopment of New Street Station is underway

Black Country LEP develops formal principles and accreditation for Garden City principles

  • The Black Country LEP is leading the way to develop agreed Garden City principles, along with an accreditation system, to underpin the building of 45,000 new homes.
  • The Black Country MIPIM delegation to highlight the incentives for investors who sign up to the Garden City principles.
  • Currently in practice the principles will be formally adopted over the next couple of months.

The Black Country LEP is leading the way in developing a set of principles and an accreditation system to underpin the Black Country Garden City project in order to ensure housing quality across the more than 45,000 homes planned to be built over the next 10 years.

The Black Country will highlight the incentives for investors signing up to the Black Country Garden City at MIPIM 2017 which takes place in Cannes, France from 14 – 17 March.

The Black Country LEP, the Homes and Communities Agency and the four Black Country local authorities are working together to create a 21st century Garden City in what will be one of Britain’s biggest ever brownfield site regeneration programmes, covering more than 1,500 hectares.

The Black Country Garden City idea is that by working together around a set of common principles, the Black Country LEP, Local Authorities, land owners, housing developers (private and social), and communities can transform perceptions of living in the Black Country, making it a much more desirable location to buy or rent a home, for existing Black Country residents as well as people moving to the area.

10 Black Country Garden City sites across the Black Country are currently live, with a total of 500 units currently under construction with residents already living in completed homes in Goscote Lane, Walsall.

There is an opportunity to lever £6 billion of investment through the Garden City over ten years as well as be a magnet for investment into its internationally established automotive, aerospace and construction sectors.

Dr Chris Handy, Black Country LEP Board Member said:

“The Black Country is already signed up to deliver the Garden City over the next ten years, the principles are a means to ensure we are all delivering homes at the right quality, in the right areas, making the most of existing infrastructure.
“Through the Black Country Garden City we want to create a mixed economy of housing from affordable homes through to executive housing alongside high quality, and sustainable, amenities to ensure we attract and retain people within the Black Country.
Not only do we want people to work in the Black Country, we want them to make the Black Country their home.”

Developers signing up to the Black Country Garden City Principles will be working against 10 principles to deliver Garden City quality standards.

The principles cover:

1. Land use – developers will be encouraged to bring under-used land assets back into productive use.
2. Black Country – will the scheme make the most of the major assets of the Black Country such as green areas, built heritage and the canal network.
3. Garden – does the scheme integrate eco-sensitive planting and food growing into well designed streets and spaces.
4. Easy to get around – is the development well connected internally and more widely by all modes of transport?
5. Facilities and services – will residents have easy access to shops, schools, workplaces, parks, play areas, pubs and cafes?
6. Distinctive – does the scheme have a clear identity, expressed through its architecture, public spaces and the way it is marketed?
7. Enterprising – does the scheme support the creation and development of new business?
8. Engaging – will the scheme involve its residents in the management of their new community?
9. Smart – does the scheme harness technological innovation in its construction and operation to make it more sustainable and successful?
10. Healthy – does the scheme promote healthy lifestyle?
The Black Country is part of a Midlands-wide delegation – featuring ten Local Enterprise Partnership (LEP) areas and 49 private and public sector partners –exhibiting together for the first time at the global property and real estate show MIPIM (Cannes, France, 14th-17th March).

To see the full Midlands UK event schedule and for more details on Greater Birmingham’s presence at MIPIM 2017, please visit www.midlandsukmipim.com The Midlands UK Pavillion is located at C16.B.

For further information on the Black Country Garden City visit http://www.blackcountrylep.co.uk/ or http://www.investblackcountry.com/

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