Birmingham Airport scoops aviation marketing award

Airlines have awarded Birmingham Airport the Routes Europe 2017 Marketing Award in the 4-20m passenger category for its marketing activity over the last 12 months.

The awards, voted by a panel of senior airline executives, are an annual event and highly regarded in the aviation industry. They recognise the outstanding marketing services that have supported the launch of new air routes or the development of existing services.

The ceremony held last night (Monday) in Belfast, Northern Ireland, saw the Midlands’ largest airport beat stiff competition from Warsaw Chopin, Budapest, Cologne Bonn, Marseille Provence and Larnaca Int’l Airports in its category.

Paul Kehoe, the Airport’s Chief Executive, said:

“I’m delighted for the team on receiving this accolade which has recognised our airline marketing campaigns as well as business development and sales activities over the last year.

“The team have explored innovative new ways to engage with global audiences through traditional and new marketing channels and they should feel very proud of this award, as do I.”

In 2016, the airport saw a 14.2% increase in passengers and has celebrated more than two years of consecutive monthly record growth. Despite this boom, the airport managed to get more flights in and out on time than any other airport, becoming the world’s most punctual airport in 2016.

Following on from the launch of nine airlines in 2015, last year the airport launched six new carriers – Blue Air, Qatar, CSA, Iberia, Cobalt and Alba Star. So far in 2017, it has welcomed Jet2, bmi regional and has announced British Airways and Fly One, both due to launch this summer.

Steven Small, brand director, Routes, added:

“Congratulations to Birmingham Airport on the winning the award. It’s not surprising due to the dedication and enthusiasm of the team, and the creativity and hard work put into the submission.”

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