Birmingham Entrepreneur Shortlisted for the 2017 NatWest Great British Entrepreneur Awards

It has just been announced that Melissa Snover, founder and Managing Director of Birmingham based tech start-up Katjes Magic Candy Factory, has been shortlisted for the 2017 NatWest Great British Entrepreneur Awards in the Start-Up Entrepreneur of the Year award.

Melissa fended off some tough competition in order to make the regional shortlist, with over 1000 business entrepreneurs entering the awards nationally across the range of categories.

Now in its fifth year, the NatWest Great British Entrepreneur Awards has celebrated some amazing entrepreneurs over the years, many of whom are now household names. Past winners include David Buttress of Just Eat, Julie Deane of The Cambridge Satchel Company, James Watt of BrewDog and Alexander Solomou of TheLADBible Group.

Melissa is a serial entrepreneur, visionary and trendsetter in the world of food technology. Her start-up the Katjes Magic Candy Factory has developed the world’s first 3D printer for candy to reach the consumer market, and now runs their expanding global business from the Custard Factory in Birmingham. Their ground-breaking 3D printer is one of the fastest in the world and can print anything from logos, 3D shapes, messages and Sweet Selfies in nine delicious, vegan, allergen free flavours in under five minutes.

Melissa and her small team of ‘Magicians’ have spread Magic all over the world at events for clients such as Citi Bank, KPMG and Nickelodeon. In addition they have 3D printed Sweet Selfies for A Listers such as Elijah Woods and Tom Hiddleston during Comic Con in San Diego.

In just under 2 years, Melissa has also launched the 3D printers in retail outlets in the USA, China, Europe, the Middle East, New Zealand and is about to exclusively launch in seven John Lewis locations in the UK just in time for Christmas this year.

At hearing the news Melissa commented:

‘I am thrilled to be shortlisted in these prestigious awards amongst so many other truly incredible UK entrepreneurs. This is an exciting time for Katjes Magic Candy Factory as we are about to bring our innovative 3D printers to our home market with John Lewis, and to be recognised for our hard work and passion is absolutely wonderful’.

Creator of the Awards, Francesca James, said:

“We have been inundated with some incredible entries this year, and all shortlisted applicants should be extremely proud of themselves! This year has seen a record number of entrants and we’ve been absolutely blown away by the
strength and diversity of applications.”

The NatWest Great British Entrepreneur Awards will celebrate entrepreneurship across a number of categories at 5 gala finals across the UK, including; Cardiff, Birmingham, Edinburgh, Manchester & London. You can find more information about the awards and the ceremonies here: www.greatbritishentrepreneurawards.com.

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