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Our city and region is ready for you and your business. Explore this snapshot to find out why.

Connected city


Connected city

We have regional, national, European and global connections. To keep us ahead £1.3 billion will be invested in our networks by 2015.

Easy access to 400 million people across Europe

90% of UK consumers are within four hours travel time

High Speed 2 rail  – London in less than 45 minutes 

50 airlines serving more than 140 routes worldwide

Multi-sector strengths


Multi-sector strengths

Our talented people use their skills and expertise across a range of key sectors.

60% of the UK’s automotive R&D from the region

More BPFS companies than Zurich, Manchester and Edinburgh

23,700 people in architecture and engineering

500 medical technology companies, more than any other UK region

Space to breathe


Space to breathe

Birmingham was voted best UK city outside of London for quality of life (Mercer Quality of Living 2012).

With more than 600 parks and open spaces and Sutton Park as one of the largest urban parks in Europe there is always space to breathe

Slow down. Explore more miles of canal than Venice

Secure future - 10 Local Nature Reserves and 156 designated nature conservation sites

World class city of culture


World class city of culture

Indoors, outdoors, participate, watch or find space and quiet to get away from it all. You will always be able to relax and unwind.

Birmingham was ranked among the New York Times’ top 20 international destinations to visit.

Explore cuisine from more than 27 countries and dine in more Michelin star restaurants than any other English city outside London

More than 500,000 works of art in one square mile

High quality workforce


High quality workforce

Our large talent pool is highly ranked now. It will stay that way.

4.3 million people of working age within an hour of the city

Over 300,000 students and 100,000 graduates within an hour’s drive of the city

A digital hub - for example 21% of the UK's games industry workforce is here

Nearly 1 million people speak a second language

Growth engine


Growth engine

Our £94 billion regional economy will grow 20% by 2020

Innovative economic zones generating £1.5bn and 50,000 new jobs

Home to 75,000 companies, 1,190 of which are international

Our population will grow to 1.17million by 2018 (ONS)

Birmingham New Street helps move nearly 25million passengers annually

Europe's youngest city, with under 25's nearly 40% of our population

Bold regeneration


Bold regeneration

We are investing £18 billion by 2026 in a bold 21st Century regeneration plan.

£1.3 billion will be invested in road, rail and air networks by 2015

£25 million is going in to the Digital Media Academy and £188 million on the new Library of Birmingham

£600 million redevelopment of New Street Station is underway

Birmingham workforce

According to fDi Intelligence Birmingham already has one of the highest quality workforces in Europe. 

Excellent educational institutions further deepen this pool of workers every year with new, fresh talent. With Apprenticeship programmes (nationally recognised at work skills development schemes) also running you can access a broad range of skills and talent easily.

The Labour Availability and Quality indicator (from fDi Intelligence) shows that Birmingham is one of the highest performing cities in Europe:

  • Birmingham is the highest performing location for overall size of labour market
  • Birmingham has the healthiest labour market in terms of tightness and competition
  • Birmingham also performs well in terms of skills, attitudes and productivity (top three) and is in the top half of the table for both experienced and non-experienced staff


What’s different about the talent the Birmingham city region produces is its quality and quantity. Birmingham and the region delivers both. The city has almost twice as many graduates within an hour’s drive as Glasgow and Edinburgh combined. The graduates from two of the region’s universities achieve higher results than the overall UK average. Talent here is both abundant and high calibre. With this kind of resource readily available, businesses are spoilt for choice.

  • Birmingham has 70,500 students and produces 25,000 graduates each year
  • Birmingham also provides access to over 340,000 students and 120,000 graduates within an hour’s drive of the city. 
  • Birmingham has five universities; Aston University, Birmingham City University, University of Birmingham, University College Birmingham and Newman University College
  • Aston University rated as 89.2% for Graduate Employability in Sunday Times Guide 2013, 8th out of all universities in the UK’
  • Aston University has the highest employability scoring of all regional UK cities – 82% get jobs within six months of graduation
  • There are 20 universities within an hour of Birmingham, including the following Russell Group Universities: University of Birmingham, University of Warwick, University of Nottingham
  • In addition, there are six major colleges of further education and 385 schools
  • Cushman & Wakefield’s European Cities Monitor 2010 rated Birmingham as the 11th as best city in terms of languages spoken, the best score of all English core cities


Birmingham has a demographic mix unlike any other. We’re one of the most ethnically diverse region and Birmingham is the most youthful major city in Europe.

  • 4.3 million people of working age within an hour’s drive of the city creating one of the largest catchment pools in the UK
  • According to the Office for National Statistics, Birmingham’s population is projected to grow from 1.02 million in 2008, to 1.1 million in 2018 and 1.17 million by 2028 – more than twice that of Manchester, Edinburgh and a quarter more than Leeds.
  • Europe’s youngest major city, with under 25’s accounting for nearly 40% of our population
  • Access over 340,000 students and 120,000 graduates within an hour’s drive of the city drawn from the 15 universities within reach
  • In the region nearly 30,000 placements provide local people the opportunity to learn and develop new skills through Apprenticeships


Business in any language comes as second nature in the West Midlands. Talented linguists enable companies in the region to do business beyond the UK. Birmingham and our region is open for business with the world.

  • Our European ranking for numbers of languages spoken is higher than any other English core city (2011 European Cities Monitor by Cushman & Wakefield)
  • Almost 14,000 international students choose to study in Birmingham
  • Within an hour of Birmingham there are over 14,000 language students
  • Birmingham is also home to the Brasshouse Language Centre, the largest Adult Education Centre in the UK
  • Nearly 150,000 people have foreign language skills in the region

Getting to work

A thriving international city, Birmingham’s perfectly placed for business - a hub at the heart of the UK’s road and rail network.

  • It’s this position that puts 4.81 million people within an hour's drive of the city
  • Over 1,250 trains use Birmingham New Street each day, moving nearly 34.75 million passengers annually
  • A £600 million redevelopment of New Street Station is underway. Annual passenger capacity is set to increase to 52 million a year on completion
  • Birmingham is also served by a light rail system which will see a £129 million extension through the city centre by 2015. Already over 96,000 people use the Metro every week

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