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Advanced is a British business success story, having grown to become the second largest software provider to the UK market in just eight years. It is undergoing one of the largest transformations of any UK business, which includes the launch of a major talent hiring programme. Advanced is looking to create a number of opportunities across the Midlands, adding 1,000 new roles over its first 18 months in the region.

Why Relocating

Last year, Advanced relocated to the Midlands and has successfully launched a brand new HQ at The Mailbox in Birmingham. Gordon Wilson, CEO, Advanced said:

“The launch of our new Birmingham office is a key milestone in our business growth strategy and the talent acquisition programme represents a great opportunity for individuals considering a career in IT.”

Why Birmingham

The company has a large local talent base from which to recruit, with some 40,000 students studying computer science or business at top performing universities in Birmingham each year. The region is one of the largest tech and digital clusters in the UK with more than 32,000 people employed in the sector, making it the ideal place for Advanced to continue with its expansion plans.

What Greater Birmingham Offers

For Gordon, the decision to move to Birmingham was the obvious next step for the company:

“We are passionate about identifying dynamic, high performing and motivated individuals who are invaluable to our future expansion and who will make a major contribution to our company culture. Birmingham is the clear choice given it has the UK’s largest regional urban economy and is the most popular destination outside the South East for mass millennial migration.”

Following its acquisition by Vista Equity Partners in 2015, Advanced has undergone significant transformation and investment, creating a platform for further growth. The company’s move to Birmingham demonstrates the strength of the city’s offer for major British brands looking to move to the region.

“With 6,000 firms in Greater Birmingham employing 32,000 people and delivering £1.6 billion to the local economy, Advanced is joining one of the UK’s best performing digital economies.

“Tech companies are increasingly looking to our region’s offer to set up, thrive and expand. The strength of this sector means Advanced has a large local talent base from which to recruit, with some 40,000 students studying computer science or business in Birmingham each year.”

Neil Rami, Chief Executive, West Midlands Growth Company.

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