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Cadbury became part of the Mondelez International family in 2010 and two years later a new global research and development (R&D) centre opened in Bournville, Birmingham as part of a £17 million investment in the UK.
The company chose to stay in the region to take advantage of the wealth of talent and skills available; creating a ‘Centre of Excellence’ that includes new innovation laboratories, a test plant facility and a collaboration kitchen to put new ideas to the test.
The Cadbury’s brand was founded by John Cadbury, who opened a grocers shop at 93 Bull Street, Birmingham, the manufacturing business was subsequently born in 1831 when he decided to start producing on a commercial scale and bought a four storey warehouse in nearby Crooked Lane. His vision was shared by his brother Richard, and they began searching for a very special site for their new factory. Bournville, in Birmingham, was chosen.
Some of the world’s most iconic names in chocolate were and still are produced here, including the Dairy Milk bar.