Manufacturing producers see surge in export growth

Crofts & Assinder, one of the UK’s premium handle and architectural fittings producers based in Birmingham, is celebrating a rewarding return on its investment after securing 12 international contracts.

The Digbeth-based family business has recently secured contracts with customers in Japan, Australia, America, Canada, Bulgaria, Italy, The Nordics and France.

Worth more than £1 million in total, the contract wins have ensured that the export market now represents 37% of its business.

Rich with history and heritage, Crofts & Assinder’s unique and bespoke product ranges have evolved over the last 141 years, which has allowed the business to expand its product offering overseas.

Due to substantial economic growth and international demand, the company has launched 200 new products for 2016 in its established markets of kitchen, bedroom and bathroom furniture.

It has also launched a brand new window and door furniture range which has been showcased at renowned exhibitions across the UK this year.

Alex Crofts, CEO of Crofts & Assinder, said:

“Distributing our products overseas has been part of our company since its inception. In more recent years, we have developed our products and services to meet the demands of the global market.

We’re delighted to have secured these international contracts which are testament to the work of our team and export strategy, despite the uncertainty caused by Brexit.

“Over the next year, we are looking forward to working closely with more international customers in order to strengthen our overseas presence, and diversify our product offering further to meet customer demand.”

To find out more about Crofts & Assinder, visit For all the latest news, follow Crofts & Assinder on Twitter at Crofts_Assinder.

Contact media team