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Our city and region is ready for you and your business. Explore this snapshot to find out why.

Connected city


Connected city

We have regional, national, European and global connections. To keep us ahead £1.3 billion will be invested in our networks by 2015.

Easy access to 400 million people across Europe

90% of UK consumers are within four hours travel time

High Speed 2 rail  – London in less than 45 minutes 

50 airlines serving more than 140 routes worldwide

Multi-sector strengths


Multi-sector strengths

Our talented people use their skills and expertise across a range of key sectors.

60% of the UK’s automotive R&D from the region

More BPFS companies than Zurich, Manchester and Edinburgh

23,700 people in architecture and engineering

500 medical technology companies, more than any other UK region

Space to breathe


Space to breathe

Birmingham was voted best UK city outside of London for quality of life (Mercer Quality of Living 2012).

With more than 600 parks and open spaces and Sutton Park as one of the largest urban parks in Europe there is always space to breathe

Slow down. Explore more miles of canal than Venice

Secure future - 10 Local Nature Reserves and 156 designated nature conservation sites

World class city of culture


World class city of culture

Indoors, outdoors, participate, watch or find space and quiet to get away from it all. You will always be able to relax and unwind.

Birmingham was ranked among the New York Times’ top 20 international destinations to visit.

Explore cuisine from more than 27 countries and dine in more Michelin star restaurants than any other English city outside London

More than 500,000 works of art in one square mile

High quality workforce


High quality workforce

Our large talent pool is highly ranked now. It will stay that way.

4.3 million people of working age within an hour of the city

Over 300,000 students and 100,000 graduates within an hour’s drive of the city

A digital hub - for example 21% of the UK's games industry workforce is here

Nearly 1 million people speak a second language

Growth engine


Growth engine

Our £94 billion regional economy will grow 20% by 2020

Innovative economic zones generating £1.5bn and 50,000 new jobs

Home to 75,000 companies, 1,190 of which are international

Our population will grow to 1.17million by 2018 (ONS)

Birmingham New Street helps move nearly 25million passengers annually

Europe's youngest city, with under 25's nearly 40% of our population

Bold regeneration


Bold regeneration

We are investing £18 billion by 2026 in a bold 21st Century regeneration plan.

£1.3 billion will be invested in road, rail and air networks by 2015

£25 million is going in to the Digital Media Academy and £188 million on the new Library of Birmingham

£600 million redevelopment of New Street Station is underway


Heterarchy has grand designs for Birmingham

Just a few weeks after opening a new office in Birmingham in June 2013, interior design agency Heterarchy won the biggest contract in its 11 year history. And within nine months, managing director Tony Matters was already looking for larger premises to accommodate his growing team.

“We knew almost immediately that the investment in Birmingham would pay off,” said Matters. “We were confident there were opportunities for us here, but it was only when we invested in a permanent office that we realised the size and dynamism of the market.”

Originally based in Leicester, where it still maintains a small base, Heterarchy launched its Birmingham office to focus on the city’s vibrant hospitality and leisure market. The SME had already won plaudits for its work on the Michelin-starred Adam’s Restaurant in the city centre, and Matters was keen to build on that success as the foundation for further growth.

With help and advice from inward investment programme Business Birmingham – which is supported by the European Regional Development Fund – he viewed a number of potential locations in the city. He eventually opted for the Custard Factory, a creative and media hub in Digbeth just 15 minutes’ walk from Birmingham’s central business district.

The Custard Factory is home to a thriving community of organisations of all sizes, from online retail giant ASOS to digital start-ups, and Matters was convinced it was ideal for Heterarchy.

“Business Birmingham recommended we look at the Custard Factory, and it was actually the first place we saw. It’s been redeveloped to a very high standard and we couldn’t fault it. It was a cost-effective, low-risk option,” he said.

The office opened with two full-time staff and a part-time business development manager. It has since added two more full-time designers and is currently recruiting for a third. Indeed, such has been the speed of the business’s growth that it has already moved to larger premises within the Custard Factory.

As Heterarchy expands, Matters said that Birmingham’s large talent pool will make it much easier to find suitably experienced recruits and freelancers – a key factor given his ambitions for the company.

“There are a lot of hospitality and leisure companies in the region, from big players like Marston’s and Mitchells & Butlers, to ambitious start-ups and fast-growing specialist outfits. There’s an awful lot going on here; a real sense of confidence and purpose. For a business like ours, it’s got to be one of the best places in the UK to be,” said Matters.


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