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Our city and region is ready for you and your business. Explore this snapshot to find out why.

Connected city


Connected city

We have regional, national, European and global connections. To keep us ahead £1.3 billion will be invested in our networks by 2015.

Easy access to 400 million people across Europe

90% of UK consumers are within four hours travel time

High Speed 2 rail  – London in less than 45 minutes 

50 airlines serving more than 140 routes worldwide

Multi-sector strengths


Multi-sector strengths

Our talented people use their skills and expertise across a range of key sectors.

60% of the UK’s automotive R&D from the region

More BPFS companies than Zurich, Manchester and Edinburgh

23,700 people in architecture and engineering

500 medical technology companies, more than any other UK region

Space to breathe


Space to breathe

Birmingham was voted best UK city outside of London for quality of life (Mercer Quality of Living 2012).

With more than 600 parks and open spaces and Sutton Park as one of the largest urban parks in Europe there is always space to breathe

Slow down. Explore more miles of canal than Venice

Secure future - 10 Local Nature Reserves and 156 designated nature conservation sites

World class city of culture


World class city of culture

Indoors, outdoors, participate, watch or find space and quiet to get away from it all. You will always be able to relax and unwind.

Birmingham was ranked among the New York Times’ top 20 international destinations to visit.

Explore cuisine from more than 27 countries and dine in more Michelin star restaurants than any other English city outside London

More than 500,000 works of art in one square mile

High quality workforce


High quality workforce

Our large talent pool is highly ranked now. It will stay that way.

4.3 million people of working age within an hour of the city

Over 300,000 students and 100,000 graduates within an hour’s drive of the city

A digital hub - for example 21% of the UK's games industry workforce is here

Nearly 1 million people speak a second language

Growth engine


Growth engine

Our £94 billion regional economy will grow 20% by 2020

Innovative economic zones generating £1.5bn and 50,000 new jobs

Home to 75,000 companies, 1,190 of which are international

Our population will grow to 1.17million by 2018 (ONS)

Birmingham New Street helps move nearly 25million passengers annually

Europe's youngest city, with under 25's nearly 40% of our population

Bold regeneration


Bold regeneration

We are investing £18 billion by 2026 in a bold 21st Century regeneration plan.

£1.3 billion will be invested in road, rail and air networks by 2015

£25 million is going in to the Digital Media Academy and £188 million on the new Library of Birmingham

£600 million redevelopment of New Street Station is underway

Owned it

Birmingham is best for online retail technology company

Innovative marketing automation company, Owned it, was so impressed with Birmingham’s dynamic digital cluster that it relocated its headquarters to the city from London.

Owned it has developed a suite of customer engagement apps that help retailers increase revenue by turning their web pages into a springboard for tailored offers and incentives for visitors and customers. Now based at the Innovation Birmingham Campus in the city centre, the company currently works with around 1,200 registered retailers from over 45 countries.

Sonu Bubna, finance director and co-founder of Owned it, explains that when they first started developing the business in 2011, it quickly became apparent that London wasn’t the ideal location, not least because of the costs involved.

After hearing about the Oxygen Accelerator programme based at the Innovation Birmingham Campus, she decided to visit Birmingham and was amazed by the city’s offering.

She explained:

“We didn’t know Birmingham, so we were really excited when we realised what it could offer our business. There’s a very dynamic tech cluster here and a great infrastructure on which to build our business. We saw an opportunity to really maximise our resources and take Owned it to the next level.”

She says that Owned it’s new offices are more than a match for anything in London, and at a far more affordable rate. What’s more, the strength of Birmingham’s digital and hi-tech sector, which attracts people from all over the UK, means there is a huge talent pool of suitably skilled and experienced employees right on the doorstep.

“As a young business, we need people with good digital skills who are also prepared to pitch in wherever they are needed. The skills pool is stronger and more focused here than we found elsewhere. While on the technical side, it is significantly easier and more cost effective to recruit software developers.”

After ramping up staff numbers during the development phase of its products, the start-up now runs its main operations from Birmingham, supported by a small sales team in London. It is working on new developments all the time and plans to recruit another 5-10 people for its Birmingham base in the near future, as new products come on stream.

The company has been assisted by Business Birmingham – which is supported by the European Regional Development Fund – since locating in the city.

The inward investment programme has brokered introductions to other local companies and networks, while also providing PR and marketing support.

Bubna has nothing but praise for the support the company has received so far, and is looking forward to the next exciting phase of Owned it’s development.

She concluded:

“Business Birmingham and the city council have been fantastic. They are very proactive in reaching out to start-ups and providing them with the help they need to flourish. I can’t imagine having that support elsewhere. Birmingham is a very exciting place for our business to be.”


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