Moleskine launches open innovation program with incubator digital magics

Moleskine and Digital Magics have announced the launch of the Moleskine Open Innovation Program: an international call for startups and scaleups to submit ideas to Moleskine+, an ecosystem of tools that include digital and physical products that enhance productivity and the generation of ideas.

With a strong belief in supporting contemporary talent, Moleskine is scouting for emerging companies with whom it can share expertise and professional experience, and together bring inspired ideas to a global market.

A maximum of four startups will be selected to take part in the six month incubation process where they will have the opportunity to draw on a network of professional business, marketing and product development experts, in order to bring their proposal to market around the world as part of Moleskine+. During the program, each of the selected startups will be able to discuss and define a strategic plan and contractual relationship with Moleskine.

The aim of the call for ideas is to identify and develop projects that fit within Moleskine’s range of interconnected smart objects and services – including smart notebooks and apps – designed to seamlessly combine physical and digital elements to boost creativity and productivity on the move. These smart tools work together to simplify the creative process, allowing users to capture inspiration wherever it strikes and effortlessly bounce ideas between page and screen.

All projects should be aimed at the brand’s audience of knowledge workers and creative professionals: a global community of people who are highly educated, inquisitive and constantly seeking new ways of working, learning and expressing themselves on the move.

Moleskine realises that people do not make distinctions between the analog and digital world, switching from notebook to smartphone and from paper to tablet. These two worlds are not mutually exclusive – a project can take shape from a set of notes or a sketch, and can then grow on screen before being shared and shaped online. Moleskine envisions a future where people use physical and digital platforms interchangeably, with the Moleskine+ ecosystem being fundamental to the brand’s journey towards this future.

Startups submitting scalable business proposals to the call for ideas should also consider the overarching Moleskine Brand Territories of Culture, Imagination, Memory, Travel and Personal Identity, as well as its users’ key needs.

All proposals should be submitted online via by 24th September 2017. Following the submission deadline, 12 startups will be shortlisted and invited to the Moleskine Innovation Day at the company’s head office in Milan on 26th October 2017. Here, the 12 finalists will get the chance to meet the teams from Moleskine and Digital Magics face-to-face, and to present their projects in person. A maximum of 4 startups will then be selected to enter into the program.

In order to find the best ideas from around the world, Digital Magics has also set up a network of partnerships with other business incubators and accelerators in Europe and the US who will help identify potential candidates.


“Contributing to the development and sharing of human knowledge and culture is at the core of our reason for being”

states Arrigo Berni, CEO at Moleskine

“We are very excited to partner with Digital Magics for the launch of the Moleskine Open Innovation Program. By inspiring and supporting innovation, this program fully embodies the Moleskine values of recognising talent, fostering exploration and acknowledging authentic passion.”


“The partnership with Moleskine fills us with pride. Moleskine is a brand of absolute excellence worldwide, a ‘lovemark’ which I personally adore”,

said Layla Pavone, Managing Director of Digital Magics for Industry Innovation. 

“The vision and the farsightedness of Moleskine’s management were the drivers of this partnership on Open Innovation, which has led us to organise and develop a concrete and targeted program, ending with a very relevant opportunity to work closely with the Moleskine team and have a chance to see their products and services integrated into Moleskine+”.


Peter H. Jensen, Director of Digital Innovation at Moleskine, said: 

“We are extremely happy to establish the Moleskine Innovation program together with Digital Magics. Moleskine is a platform for creativity – now we are opening our business to evolve our footprint in digital in line with our strategy. The program is a natural next step in our evolution as a company and the continued development and success of the Moleskine+ proposition. We believe that this program can leverage on our strong culture for partnerships and the unlimited creativity of the startup community. Without a doubt, we expect to bring products, applications and services to market that make a genuine contribution to the life of contemporary creative professionals and knowledge workers in true partnerships with startup companies.”

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