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The region hosts significant Food and Drink production activity with many world class brands including Cadbury’s, Molson Coors, Britvic and Soleco based in the region alongside large quantities of smaller regional and local producers.
In terms of the region’s location, Greater Birmingham is ideally suited for food distribution. A gateway to the European market, it offers particular opportunities as a European head quarter location for international organisations and companies in the supply chain – 90% of the UK’s market is within four hours of the region.
The local market also supports a growing agglomeration around national suppliers of ethnic cuisine which reflects on Birmingham’s diverse population and continues to be an area where competitive advantage can be gained, particularly in import and export markets. Mid-level skills in production and processing are readily available, with specialist expertise including Halal and ethnic foods. Additionally world-renowned food technology and manufacturing expertise is developed at the regions universities and through existing Research & Development (R&D) activity.