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This global online retailer set up an office in Birmingham’s Custard Factory, Digbeth in 2013. ASOS recruited 50 highly-skilled developers, with roles focused on creating new company payment systems tailored to the needs of consumers in growth markets, including France and Germany. Based in one of Birmingham’s leading tech and creative centres, ASOS cited a 50 per cent lower cost for tech talent compared to London, this being one of their main reasons for locating in Birmingham.


The decision to move to Birmingham was the obvious next step for Advanced:

“We are passionate about identifying dynamic, high performing and motivated individuals who are invaluable to our future expansion and who will make a major contribution to our company culture. Birmingham is the clear choice given it has the UK’s largest regional urban economy and is the most popular destination outside the South East for mass millennial migration.”

Following its acquisition by Vista Equity Partners in 2015, Advanced has undergone significant transformation and investment, creating a platform for further growth. The company’s move to Birmingham demonstrates the strength of the city’s offer for major British brands looking to move to the region.

Lombard Risk

Being an international company, connectivity is essential to Lombard Risk. Their position in Birmingham offers them exceptional links to both their national and overseas clients, allowing them to make the most of the integrated rail networks and airport facilities in the region.

Mike Payne, Lombard Risk’s Chief Technology Officer, highlighted Birmingham’s strength in innovation as another key factor that motivated the move to the Midlands. He added:

“Lombard Risk aims to be the employer of choice in Birmingham developing first class software demanded by our clients. Birmingham is a fantastic city with world class universities nearby and a rich pool of talented technologists, it was an obvious place for us to invest in.”

Oxygen Finance

Ben Jackson, Chief Executive of Oxygen Finance, said

“The move from London to Birmingham was a strategic decision designed to continue the company’s success. As well as the city’s connectivity, its affordability and ability to attract a high calibre of talent were cited as reasons for the Midlands move.”

Oxygen looks to employ the best and brightest graduates from across the region, and already has 35 people working at its Birmingham office. According to Jackson, Birmingham’s expertise in tech has “fed their ability to grow”, giving them the opportunity and resources to develop their business.

NetWatch Global

NetWatch Global is the largest open-source investigation company in the UK, and last year relocated to Birmingham. Claimant profiling is the most popular type of profiling carried out by NetWatch, which uses traditional techniques such as surveillance to investigate insurance claims. The company has expertise in online investigations and social media intelligence.

NetWatch has created a number of software tools designed for bespoke location based social media investigation. The firm has also developed best practice methods of searching and finding results from social media. As part of their expansion plans, NetWatch moved from Worcester to join Birmingham’s world-leading digital community in Digbeth in March 2016.


Vanti is an audio-visual, IT systems and Managed Services integrator, which creates tailor-made technology to help grow their client’s business, ensure it is more productive, and save businesses money. Recent work for Vanti has included projects for Canary Wharf, Tottenham Hotspur Football Club and UBM. The company was started by Raj Patel in London in 2000.

Vanti located to an office in Birmingham in recent years to support their work in Solihull, moving into the Innovation Birmingham Campus at Faraday Wharf. The company has experienced considerable growth over the past few years. They are one of 15 early-stage companies receiving support from Innovation Birmingham’s Entrepreneurs for the Future (e4f) Inspire programme, which aims to accelerate the growth of entrepreneurial tech companies.


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