Tender: Foreign Direct Investment Lead Generation in the Automotive and Advanced Engineering Sectors

The West Midlands Growth Company (WMGC) will help to create new jobs, expand existing businesses and attract new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. 

A key objective in the West Midlands Combined Authority Strategic Economic Plan (SEP) and the Greater Birmingham and Solihull SEP is to create ‘the biggest concentrations of high value manufacturing businesses in Europe and their supply chains’. 

The WMGC is the West Midlands strategic marketing company, which focuses on three business areas: (i) investment, (ii) the visitor economy and (iii) strategic marketing www.marketingbirmingham.com. This tender is issued by the West Midlands Growth Company, on behalf of its clients Drive Midlands, Birmingham City Council, GBS LEP and the City of Wolverhampton Council (CWC). 

This tender is to support the Birmingham Development Plan and Greater Birmingham & Solihull SEP. Project activity will focus on attracting key employment sites including Economic Zones in Birmingham and within the GBSLEP areas identified as having growth potential in Solihull, Cannock, Lichfield, Tamworth, Burton, Redditch, Bromsgrove and Kidderminster. The project will also focus on key employment sites including Economic Zones in Wolverhampton. 

The tender is for a one year contract. It is based on generating leads in the automotive and advanced manufacturing sectors for the Greater Birmingham area which covers the regions of Greater Birmingham and Solihull and the City of Wolverhampton. The contract will be based on work packages for three territories: 

• German speaking markets within Europe – LOT 1 
• India – LOT 2 
• North America – USA and Canada – LOT 3 

Funding sources 
This project is funded Birmingham City Council, Greater Birmingham and Solihull Local Enterprise Partnership, the City of Wolverhampton Council and Drive Midlands. 

Aims 
This project is based on adopting a targeted approach to lead generation aimed at securing inward investment projects and new jobs created from businesses including SMEs and large companies in the Automotive and wider Advanced Engineering sectors. 

The aim of this project is to appoint a supplier(s) for inward investment lead generation to the Greater Birmingham and Solihull Local Enterprise Partnership area (Greater Birmingham), which includes the cities of Birmingham and the metropolitan borough of Solihull and, additionally for this contract, the city of Wolverhampton and services associated with in-market representation. 

The project will also create or build on any existing FDI pipeline in the designated territory of German speaking Europe / India / North America. 

Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the West Midlands Growth Company (formally Marketing Birmingham) e-Procurement system to register interest and submit a tender bid. 

e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home 

Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST on Monday 24th July 2017.

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