The Belfry sets the tone as Birmingham acknowledged as a leading region for UK conferences & events
The Belfry Hotel & Resort announces impressive figures for its renowned conference & event services, and is proud to be at the forefront of driving business to Birmingham, as the region is named as a top UK conference & events destination by international meetings specialist, Cvent.
The Belfry has fast established itself in recent years as the ideal location to hold any conference or event, to match with the Resort’s unrivalled brand, service and hospitality.
It has played an instrumental role in Birmingham being named as one of the top conference and events destinations in the UK, and has helped raise the city’s profile both nationally and internationally, resulting in a significant growth in revenue and rates across all sectors of The Belfry’s business.
In such a competitive market, Birmingham has truly excelled and put itself on the map as the number one destination outside of London. The Belfry’s Sales Director, Katie Niland commented on this achievement:
“It is brilliant to see Birmingham recognised as one of the leading destinations for conferences & events in the UK. To see the city competing with leading cities across Europe is very exciting.”
“Our unique location at the heart of the UK means that The Belfry is the perfect destination for businesses across the country and wider Europe.
We are just a short distance from all major transport hubs, including Birmingham International Airport and Train Station, as well as being easily accessible from the national motorway network,” continued Niland.
“We are very proud of our conference & events business and pleased to see that our excellent results over recent years have played a significant role in elevating Birmingham’s standings on the global stage.
We have seen our overall resort revenue increase by 25% over the past two years, with an impressive 22.5% rate growth during this period.”
“We have also continued to build upon the resort’s unmatched golfing heritage and world class facilities through a phenomenal 120% increase on our corporate golf events.
To accompany this, there has been a 35% increase in group room night bookings, and revenue from room hire has almost doubled during this time.
With 2017 events pacing ahead, we are excited to look at building on this success now and further develop our reputation amongst the elite of the conference and events world.”
This success marks yet another great achievement for The Belfry Hotel & Resort, which was named as ‘England’s Leading Resort’ at the World Travel Awards, and further underlines the first class facilities and unrivalled hospitality on offer for every guest and visitor.