The Lansdowne unveiled

Images of the fit-out at The Lansdowne, Edgbaston’s first built-to-rent development, have been released ahead of building’s official launch next week (1 May).

The £37m development, operated by Way of Life is at 25 Hagley Road and comprises 206 apartments – including 18 duplexes, each with its own private terrace.

The building boasts more than 10,000 sq ft of shared social spaces over the ground and first floors, including a broadband-equipped workspace, a quiet lounge, a fitness studio and rentable event space (The Cultural Mixer). There is also a bike store, complete with repair station.

Global architecture and design practice, Woods Bagot, designed the amenity spaces. The firm has worked on a number of prestige apartment buildings and hotels in London, including Ham Yard Hotel, Union Wharf, City Island, The Makers and the forthcoming five star The Londoner Hotel in Leicester Square. The Lansdowne is the firm’s first project in Birmingham.

According to Simon Saint, associate principal at Woods Bagot, the fit-out is inspired by Birmingham’s history as the ‘city of a thousand trades’.

He said:

“Metals used in the specially commissioned bookcase, bike cages and the handrails on the feature staircase, the leather of the statement banquette seating in the Cultural Mixer and the tiled portals delineating the lounge and post room, are among the features that hark back to Birmingham’s position as the cradle of the industrial revolution.”

Local firms, including JP Joinery and Fusion Metalwork were commissioned to produce bespoke pieces for The Lansdowne.

Way of Life, worked closely with Woods Bagot on the interior design.

Sowgol Zaringchang, managing director of Way of Life, the operating platform of real estate investment manager Long Harbour, said the brief was to create a ‘home from home’ for residents.

She said:

“The use of a rich colour palette of teals, raspberry and oranges, and luxe fabrics such as leather and velvet, is intended to make the spaces feel inviting. Pairing antique furniture with commissioned contemporary pieces give a real sense of warmth and character to the shared areas.

“We hope we have created spaces to encourage residents out of their apartments to meet their neighbours – fostering a community is very much part of the Way of Life ethos.”

In addition to access to the amenity spaces, residents at the 18-storey Lansdowne enjoy on-site services including a round-the-clock concierge, a dedicated handyman and residents’ events programme.

The building launches on 1 May.

The Lansdowne is close to the city centre and Edgbaston Village. Its generous one, two and three-bedroom range apartments range in size from 461 – 1,094 sq ft.

Tenancies are available from six months to three years, with rents starting at £795 per month. There are 89 car parking spaces.

The show apartments are now open. For further information please visit: or call 0800 0294530 to arrange a viewing.


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