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Pacific World Ltd

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West Midlands Growth Company, Baskerville House, 2 Centenary Square, Birmingham, B1 2ND


For over 40 years, Pacific World Ltd, which has now moved its European headquarters from Zurich to Birmingham, has been a leading innovator and supplier of branded and private label nail and beauty care products. Its brands include REVLON and SensatioNail.

The number one gel polish brand in the UK and Europe and already supplying to 85 countries around the world in 84,000 retail outlets, this company aims to expand and attract new customers by being the leading global supplier for speciality beauty tools and products.

Why Greater Birmingham?

Birmingham is at the centre of the UK, renowned for its excellent connectivity and transport infrastructure. The city’s rail and airline links were a key draw for Pacific World Ltd, as a company looking for an accessible location for its new European headquarters.

The company cited the region’s diverse workforce as instrumental to its global growth plans. Pacific World Ltd have employed a wide range of staff who have excellent business and language skills, allowing the company to work seamlessly with key overseas markets.

Business Support in Greater Birmingham

Business Birmingham has supported the company by helping to move its European headquarters from Zurich to Birmingham as efficiently and smoothly as possible.

Satpal Singh, European Managing Director for Pacific World Ltd, said:

“We wouldn’t have been able to move the European headquarters from Zurich to Birmingham as efficiently as we did without the help from Business Birmingham. The team helped us to make the decision, helped us to find a location and put us in touch with the right people with regards to legal, accounting and recruitment.”

Pacific World Ltd has ambitious plans to grow its Birmingham headquarters and is currently recruiting for roles in marketing, graphics and finance.
Satpal added:

“None of this job growth would have been possible if it wasn’t for Business Birmingham.”