UKTI launches series of business culture masterclasses for exporters

New programme of masterclasses for exporters

  • Free to attend
  • Sessions on seven markets – including India, USA, and Middle East

UK Trade & Investment (UKTI) West Midlands has unveiled a new programme of free business masterclasses to help companies who want export to new markets.

Seven masterclasses – covering China, USA, Scandinavia, Germany, Central & Eastern Europe, Middle East and India – will be run by experts in those specific regions and will take place in venues across the UKTI West Midlands area.

They are designed to introduce businesses to cultural attitudes, business style and etiquette, and they also look at communication and negotiation style, and how to overcome commercial challenges. Basic language skills and key phrases are also tackled, where appropriate.

Businesses are being urged to sign up now and secure their place for the masterclasses, which take place between September 2016 and February 2017.

Christine Hamilton, interim director of UKTI West Midlands, said:

“Doing business with a new market isn’t just about getting your goods and services out there, it’s about building relationships appropriately and understanding the culture and etiquette that is expected.

“At a time when we are focusing on our Exporting is GREAT campaign, which aims to inspire and support UK exporters to sell their goods and services overseas, it’s important to do what we can to help ambitious companies achieve their exporting goals.

“These sessions are a superb introduction to the markets, giving companies a true insight to doing business in their target countries, and they are available to all businesses so it is an excellent reason to take advantage of our expertise.”


Middle East – 28 September 2016. 09.00-13.00. iCentrum, Innovation Birmingham Campus, Birmingham Science Park, Aston, Birmingham.

Germany – 6 October, 2016. 09.00-13.00. KPMG, One Snowshill, Birmingham.

USA – 27 October 2016. 09.00-13.00 – Technocentre, Coventry University Technology Park, Coventry.

China – 23 November, 2016. 09.00-13.00. Shropshire Chamber of Commerce, Telford.

India – 6 December 2016. 09.00-13.00 Shropshire Chamber of Commerce, Telford.

Central & Eastern Europe – 25 January 2017 09.00-16.00. KPMG, One Snowshill, Birmingham.

Scandinavia & Nordics – 15 February 2017. 09.00-16.00. KPMG, One Snowshill, Birmingham

The business culture masterclasses are among a host of new UKTI sessions aimed at exporters.

To find details on the dates and venues of the business and language masterclasses, and to book a place, visit

For more information about all language and culture masterclasses, contact Gerti Willis, International Communication Adviser at UK Trade & Investment—West Midlands, on 0121 6071942 or email [email protected].

Exporting is GREAT aims to inspire and support 100,000 additional UK exporters to sell their goods and services overseas by 2020. Launched in November 2015, the Exporting is GREAT partners with major UK businesses, to support companies at every stage of their exporting journey – from identifying opportunities to winning contracts overseas.

At ambitious UK businesses can register their interest in real-time global export opportunities, as well as access expert advice, trade services, training and events.

The site contains over 1,500 export opportunities – worth hundreds of millions of pounds and organised by sector and market – which are easily accessible. A thousand new opportunities are being uploaded each month.

To find out more, visit

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